Initial concepts and ideas



The above image is of the ideas process that led me to my final design. In which i placed all of the research and concepts i had looked into thus far, and put them into a hierarchy of relevance and whether or not i felt they were worth persuing further. This helped with the clarity of thinking and due to the nature of the research i began to link other ideas in with other artists so that there was never really just one idea by itself, everything was backed up by previous work or was a concept i developed further with the combination of another study. This also helped me to bring clarity to my thoughts nd to get all of my ideas out onto the page to then choose the one i wanted to persue.


The Worcester De’rive – Final

The Worcester Dérive


Above is the PDF document of the final piece. The text, as i stated earlier was rendered to a smaller format to clear up the space and add a touch more delicacy to the representation of the Worcestershire subconscious mind Given my time again i would definitely like to conduct more surveys with a wider cross section of people to get the map as full and as random as possible. I think it’s a piece that doesn’t have a clear end and could always be manipulated further and further to get as many emotions and senses into the map as possible.

Idea’s and developments

ideas and development – CLICK ME


The above link is for the ideas and developments section of my Independant study.For the clean look i was after i felt that using the computer and the programme illustrator would be a lot more effective in terms of the overall look of the design. Garath Wood is an illustrative cartograher who recently mover to the city of Bristol. Since his move three years ago he has documented his time there on his beautiful and detailed map based on his walks around the city and the buildings and features which have held the most impact to him. Resulting in this incredibly detailed piece of work. Below, i roughly attempted to illustrate something similar with the area around the river in mind as opposed to the gargantuan task of the city as a whole. From this doodle i began to see the ramifications doing a task like this would entail and the complications. To incorporate the text into the design i would have to leave enough space amongst the drawings, of course it would be possible to pick out the key things that were observed from the walks, yet it wouldn’t be possible to do this for all of the comments and it was important to me not to pick and choose with what the participants had said. I didn’t want to be a filter and take out the bits that i felt were inappropriate or boring, i wanted it to be about their derive in the purest of forms, and so it was a clear decision for me to go with the computer and render the comments more effectively on illustrator as opposed to hand rendering or incorporating mixed media of both drawing and computer.

photo (1)(1)

Consent Forms for the De’rive

consent forms – CLICK ME


Here are the consent forms i showed to each of the participants before performing the surveys. I held their anonymity in high regards and made sure to keep their information confidential. Although for the most part their details weren’t confidential, their presence wouldn’t add or detract anything from my study and so i felt it best to keep them out.

Worcester Participants Derive

Participant Survey Trails – CLICK ME

Hyperlinked above are the results from the psychogeographic trails i conducted with a variety of participants across the city of Worcester. I used an application called Map My Walk on my mobile phone to track the routes that each participants went on, and found to my dismay that there were certain bugs that need to be fixed within the app. When held stationary for a prolonged period of time the little route tracker doesn’t sit still with you and jumps all over the circumference of the map, making it, in some cases completely impossible to decipher. This would have been an issue had i not accompanied my participants on the walks themselves. I was able to roughly work out the routes where the application had failed going by what information i had taken in on the day.

Each participant is to remain anonymous as this made each feel more at ease when telling me their individual memories and senses according to the Derive. I suppose this is much like photographer only on a much more personal level. Each were happy for me to use the information on my map, yet didn’t want to be named.

From these walks i concluded that the participants were, for the most part, keen to undertake walks they’d been on previously to avoid the risk of getting lost, even though i’d made clear at the start that they had an open ended destination and time frame and were free to wander about as the pleased.

I really enjoyed going on these walks, the participants were all of varying ages, genders, nationalities and with different occupations. The walks were interesting by way of the conversations that cropped up and were an insight into me, a person who was born without their sense of smell, just how bombarded the average person is with smells in their day to day activity when they start to focus on what is around them.

Cognitive Styles and Learning Strategies

Styles Of Learning And Teaching – Noel Entwhistle. David Fulton Publishing. 1998.

Pg. 87 – Chapter 5. Contrasting Styles of Learning

Research Groups from a University in Lancaster have started the process of looking further into the way we learn as individual people through large scale surveys which has naturally transgressed through the years into very specific and in-depth interviews to pin point what it is exactly that targets our brains to help us learn. The process began in 1968 in terms of higher education to predict degree results through the students level of motivation and personality traits. I think there are obvious flaws within this idea given that people grow up and adapt to the new lifestyles at university, so i think this would be a slightly wasted practice. However i think it is important as a person that you understand how you learn effectively, specifically at university when you are undertaking a form of learning which is much more difficult than you have undergone previously in your life. It would be interesting as a study to test people in their first year of study and then to test them at the end of their degree. This would monitor how their learning styles have changed and how they’ve grown as person too.

From these studies conducted in the 1960’s 3 different types of personality traits were identified.

– The Non Committer

– The Plunger

– The Hustler

This then led researchers to determine the question of ‘Do students in different subject areas exhibit different personality characteristics???

A large scale follow up survey was then conducted over 3 – 4 year period. 1087 students took part from seven different universities. This study undiscovered key variables to the way people think such as motivation and ambition in men was associated with emotional stability. Whereas the motivation in woman was linked to high levels of neuroticism.


Below are quotes from the book from students and their reactions towards exams and the process in general in accordance with their personality types. Some saw it as a challenge that was to be hungrily devoured and to knit an answer together out of the knowledge they had consumed in the lead up to the exam. In my experience this type of person is very rare as everybody i have ever known has always dreaded the idea of undertaking an exam in which you have a limited amount of time to write a good answer down.


The table below shows the correlation between students and their levels of motivation in accordance with their type of study and their academic performance. It shows that introverted people are more likely to achieve higher grade academically than those that are extroverted, but as a rule, according to the table it’s the emotionally stable v’s the unstable that tend to be at extremes of the scale.


Cognitive Styles and Learning Strategies – Richard Ridling + Stephen Rayner. David Fulton Publisher. 1998

Cognitive Styles is the term used to identify and reflect on how an individual thinks. It is an automatic way of thinking and responding to both information and situations.

Learning Strategy – Processes used in which the learner responds to an activity.

The theory behind cognitive style and what skills or traits go into it are

– Perception. So how a user processes information

– Cognitive Controls and Processes

– Mental Imagery – Visual or Verbal Learners

– Personality Constructs

Edmonds Learning Style Identification Excercise – ELSIE

– Visual Modality – A Learner who finds better expression through images.

– Verbal Modality – A Learner who finds it easier to learn through words and speaking aloud.

– Auditorial Modality – Somebody who learns quicker through listening to an external party explain things to them.

– Activity Based Modality – Somebody who learns through doing, and actually undertaking activities themselves to learn on the spot.